Blog

If you own land, the starting point isn’t always a planning application or a development scheme — it’s understanding what you already have.  A land portfolio review is often the most valuable first step. Not because it commits you to change, but because it helps you see the opportunities across your land, many of which are unknown, overlooked, or […]

If a heat pump is permitted development, why isn’t air conditioning? Air conditioning seems to be everywhere in the news at the moment—and for obvious reasons. A few recent enquiries have led me down a planning rabbit hole, and I’ve ended up with a question I’d genuinely be interested to hear views on from the […]

One of my favourite quotations is from the movie Inception. A character is locked in a fierce gun battle with an anonymous baddie on a rooftop opposite. Actor Tom Hardy appears bearing a grenade launcher and quickly and dramatically ends the standoff, before turning to his friend (played by Joseph Gordon-Levitt) to state: “You mustn’t be afraid […]

Recent changes to the planning appeals process have introduced a major shift in how planning applications must be prepared and managed. Applicants, landowners and developers cannot afford to overlook this change, as the implications are potentially huge.  Before this change, the appeal process was a valuable if lengthy means to have an application considered objectively and to explore key issues raised by the […]

Overview   The Wildwood HQ is getting compliment after compliment, and rightly so. The building is stunning. Striking in its countryside setting, nestled within East Horton Golf Centre.  Wildwood Machinery’s new headquarters shows what happens when vision, collaboration, and craftsmanship align: a building that works hard, looks confident, and elevates its setting.  The Journey  From the outset, this […]

Having worked with a wide range of sport, leisure and hospitality venues to deliver new facilities, buildings and expansion projects, we’ve noticed a consistent issue: planning policy often struggles to keep pace with how countryside-based leisure businesses actually operate.  A common feature of many of the enterprises we support — Golf Clubs, Cricket Grounds, Padel Court operators, Equestrian Centres, Riding Arenas, and […]

Successful diversification isn’t about spending the most money – it’s about making every pound work harder. With careful planning, strong project management and a clear strategy, even modest budgets can unlock significant opportunities.

Here’s why diversification on a budget is not only possible, but often leads to stronger, more sustainable businesses.

Founded by Tracey Bull and Lloyd Exley, Exdell brings together decades of experience across land, planning, development and project delivery. Discover the story behind the business, our approach to unlocking opportunity, and why seeing the full picture makes all the difference.