Insight, strategy and practical guidance for landowners, investors and businesses looking to unlock more from their land and property.


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Planning Appeal changes – An applicant’s perspective

July 8, 2026

Exdell, Planning

Recent changes to the planning appeals process have introduced a major shift in how planning applications must be prepared and managed. Applicants, landowners and developers cannot afford to overlook this change, as the implications are potentially huge.  Before this change, the appeal process was a valuable if lengthy means to have an application considered objectively and to explore key issues raised by the […]

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From Concept to Completion: Wildwood Machinery HQ 

June 26, 2026

Exdell

Overview   The Wildwood HQ is getting compliment after compliment, and rightly so. The building is stunning. Striking in its countryside setting, nestled within East Horton Golf Centre.  Wildwood Machinery’s new headquarters shows what happens when vision, collaboration, and craftsmanship align: a building that works hard, looks confident, and elevates its setting.  The Journey  From the outset, this […]

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Countryside pursuits – the Policy gap

June 19, 2026

Exdell, Sport & Leisure

Having worked with a wide range of sport, leisure and hospitality venues to deliver new facilities, buildings and expansion projects, we’ve noticed a consistent issue: planning policy often struggles to keep pace with how countryside-based leisure businesses actually operate.  A common feature of many of the enterprises we support — Golf Clubs, Cricket Grounds, Padel Court operators, Equestrian Centres, Riding Arenas, and […]

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Can I Diversify On a Budget

June 19, 2026

Exdell, Rural

Successful diversification isn’t about spending the most money – it’s about making every pound work harder. With careful planning, strong project management and a clear strategy, even modest budgets can unlock significant opportunities.

Here’s why diversification on a budget is not only possible, but often leads to stronger, more sustainable businesses.

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Exdell founders Tracey & Lloyd

About Exdell: Seeing the Full Picture

June 5, 2026

Exdell

Founded by Tracey Bull and Lloyd Exley, Exdell brings together decades of experience across land, planning, development and project delivery. Discover the story behind the business, our approach to unlocking opportunity, and why seeing the full picture makes all the difference.